Cornerstone Draft

ADMINISTRATIVE

> Primary Contact Person
Phone Number:
Mailing Address:

> Secondary Contact Person
Phone Number:
Mailing Address:

> Terms of Payment
Budget:
Deposit:
Payment Milestones:
Types of Payment Accepted:
When is Invoice Overdue:

> Maintenance
What maintenance is needed:
Who is doing the maintenance:
Maintenance agreement:
Training cost:

WEBSITE DETAILS

> Features
Features:
Functionality:
Expectations:
Complexity:

> Components
Logos:
Client Images:
Stock Images:
Custom Images:
Copy:
Call to Action:
Forms:
Galleries:
Blog:
Mailing List:
Social Media:

> Scope (*all amounts are approximate)
Amount of Pages:
Amount of copy:
Amount of images:

COMPANY DETAILS
Product:
Place:
Price/Value:
Promotion:
Priorities:
Objectives:
Vantage Point:
Language:

COMPETITION
Direct Competitors:
What are They Doing:
How to Beat Them:

TARGET MARKET:
Gender, Age, or Income Specific:
Professionals, Businesses:
What Special Problem do You Solve:

EXPECTATIONS
Specific Goals:
Milestones:
Delivery Dates:
Turnaround Times:
Expected Performance: